WordPress is often used for low-budget websites to see if an idea will work. The website may not reach large ranges, among other reasons, because the creator didn’t take care of even minimal SEO optimization.
Yes, this is a true story about myself and my experience. SEO + WordPress? Does it matter? I thought a website based on WordPress was SEO-friendly. Yes, it is, but….
In this article, you’ll read about
Well, using WordPress alone isn’t enough for search engines to notice the page. One of the sites I’ve been running for three years is still not indexed well, but somehow I didn’t notice it before. Finally, I got interested in the topic and found a few things that can be done without spending money on SEO. If you build a website based on WordPress, it’s worth doing these few tricks to improve your client’s happiness.
Some WordPress themes load slow
First, performance. Even a website that is well-optimized for keywords will be difficult to position in the search engines if the loading time is extended. The speed of page loading, especially on mobile devices, is essential today. Unfortunately, some templates suffer from a dramatic code excess. An excellent tool for measuring critical parameters on the website is provided by Google at https://web.dev/
SEO plugin for WordPress
Second, you should install an SEO management plugin. The Rank Math SEO plugin is worth recommending. After installation, you can perform an SEO review of the website, as a result of which you will receive ready-made tips to implement. Besides, this plugin will take care of updating site maps in search engines.
An essential element is also the appropriate construction of links to posts. Fortunately, Rank Math can take care of that as well.
Another issue is the permission for the website to be indexed by search engines. It turns out that sometimes this option is disabled in WordPress settings and you have to enable it. Fortunately, it’s not difficult, you just need to know where to click: settings -> reading and it is called “Ask search engines not to index this site”. If you don’t want to work on the unknown depths of the darknet, this option shouldn’t be checked.
Web Developer isn’t SEO masters usually 😉
The following steps are to work on each post so that the phrases used in it are also optimized for SEO. This is probably the most challenging element because it requires a balance between naturalness and the content of keywords. Fortunately, this isn’t a web developer job.
Wondering if WordPress is a good choice, I invite you to check out this article: Will WordPress die soon?
